Measurement Challenges

Sales Commission Structure for Incentivizing Growth

Sales Commission Structure: Building a Profitable Sales Team

Introduction In the competitive landscape of sales, defining the right sales commission structure for your team is crucial. It sets the stage for attracting top talent, maintaining team morale, and, most importantly, driving revenue. But what does a balanced commission plan look like? In this post, we’ll dive deep into best practices for setting up […]

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Handshake in Puzzle Piece Representing Partnership btwn RevOps and Fractional CMOs

RevOps and Marketing: Empowering Fractional CMOs

The rise of fractional Chief Marketing Officers (CMOs) has bridged the gap for businesses not yet ready for a full-time executive but in need of advanced marketing expertise. Yet, many of these CMOs find themselves navigating the treacherous waters of operational minutiae rather than steering the strategic direction of their marketing endeavors. The solution? The

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Marketing Funnel Velocity through Stages

Marketing Funnel Velocity: Your Key to Faster Conversions

Understanding Marketing Funnel Velocity Marketing funnel velocity is an indispensable metric. Simply put, it gauges the speed at which leads move through your marketing funnel. In essence, it’s a reflection of your marketing and sales efficiency. Why Funnel Velocity Matters In today’s fast-paced digital era, timing is crucial. Firstly, a faster funnel means more immediate

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Taking Blood Pressure Symbolizing Company Customer Health Focus

Nurturing Customer Health for Successful Revenue Operations

Introduction In today’s rapidly shifting sales landscape, as the Head of RevOps or a CRO, your focus isn’t just on ensuring smooth operations. It’s about navigating the sea of data to glean insights and drive growth. Central to this mission is understanding and nurturing customer health. But why? Customer Health: Beyond Just Numbers A Forrester

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Real Time RevOps Consulting Expertise

The Opportunity Cost of Not Having a RevOps Expert: A Case for SaaS SMBs

Introduction The role of a Chief Revenue Officer (CRO) in a SaaS SMB is undoubtedly crucial. However, when a CRO does not collaborate with a RevOps expert, the opportunity cost can be staggering. How much are we talking about? Let’s dive into some numbers. The Time Factor Before we begin, it’s crucial to understand that

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ABM Funnel Best Practices

ABM Best Practices: A Comprehensive Guide

Introduction If you’re reading this guide on ABM best practices, you’re likely already equipped with a CRM and a marketing platform for emails and outreach. But mastering the revenue-driving potential of Account-Based Marketing (ABM) goes beyond these basics. In this guide, we’ll break down the key components for an effective ABM strategy, including target audience

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Iceberg representing seeing beyond, seeing the Data Insights.

The Overlooked Power of Insight-Driven Revenue Operations

Introduction Are you swamped in data but starved for insights? If so, you’re in good company. According to Forrester, only 38% of companies believe they are deriving strategic value from their data. But data alone isn’t enough; the true game-changer lies in converting that data into actionable insights that propel your Revenue Operations (RevOps) forward.

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RevOps Playbook: taking Idea to plan to action.

Building a RevOps Playbook: The Blueprint for Revenue Growth

While a RevOps approach varies from one organization to the next, a few foundational elements remain consistent. This guide will walk you through the steps to create a robust RevOps Playbook. If you’re curious about the impact such a playbook can have, check out our earlier post on Unlocking Revenue Mastery with a RevOps Playbook.

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Reports viewed w/ Magnifying Glass symbolic of looking at finer details such as a rep's Opportunity Efficiency.

Measuring Predictive Account Scoring: A Guide to Efficiency

Predictive account scoring is a cornerstone of effective sales and marketing. However, the initial results might not always meet the expectations of sales teams and management. So, how do you know if the scoring setup is truly delivering as promised? In this article, we’ll delve deep into the intricacies of measuring predictive account scoring, ensuring

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